social media, digital marketing & more.

I love finding the sweet spot between a brand’s bigger-picture goals and the ideas that bring them to life. From developing integrated digital marketing strategies and building brand positioning to managing marketing/social calendars and launching new concepts, I focus on creating cohesive campaigns that build brand awareness and drive growth across retail, e-commerce, hospitality, and multi-location businesses.

Brand Strategy

& Marketing

Creative Content

& Storytelling

I’m passionate about creating content that feels true to a brand and gives people a reason to pay attention. Whether I’m producing short-form video and static content, editing videos, writing copy, developing social media content strategies, or telling stories through digital and print journalism, I love turning ideas into engaging creative that connects with people.

Performance &

Digital Growth

I believe the best marketing balances creativity with data. From developing paid and organic media strategies to analyzing social media performance, optimizing campaigns, and exploring SEO/SEM opportunities, I use data and audience insights to understand what’s working, improve engagement, and make smarter marketing decisions that support brand growth.

Some of the best ideas come from working with others. I love building relationships with influencers, creators, media contacts, and brand partners to develop collaborations, sponsorships, and cross-promotional campaigns that reach new audiences. From coordinating vendor partnerships to bringing event marketing and in-person activations to life, I’m all about creating meaningful connections between brands and their communities.

Partnerships

& Community

Leadership &

Project Management

I enjoy bringing people, ideas, and moving pieces together to make great work happen. From leading and mentoring teams to managing departments, overseeing creative direction, and coordinating campaigns from start to finish, I bring a collaborative approach to project management, cross-functional communication, and stakeholder relationships to keep projects moving and ideas coming to life.